I-BIGCOMMERCE Ecommerce Automation
Ulwazi Lomkhiqizo
Imininingwane
- Igama Lomkhiqizo: Ithuluzi le-E-commerce Automation
- Ukusebenza: Ukuzenzakalela izinyathelo zokuhamba komsebenzi - I-Trigger, Isimo, Isenzo
- Othintana naye ukuze Kuqulwe icala: 1-866-581-4549
Imiyalo yokusetshenziswa komkhiqizo
Ukuthola amakhasimende amasha kanye nokuthola ama-oda amasha kuyinto ehamba phambili emabhizinisini e-e-commerce. Uma unebhizinisi elincane, noma kunjalo, njengoba uqala ukukala, amasistimu nezinqubo zebhizinisi ngokuvamile zizoba yinkimbinkimbi futhi zingasebenzi kahle. Kulula ukukhungatheka ngamakhulu emisebenzi emincane nephindaphindwayo, kusukela ekuphatheni ukwesekwa kwamakhasimende nokugcwalisa ama-oda ngesikhathi kuya ekuphathweni komkhiqizo kanye nempahla. Ngokwenza ngokuzenzakalela izinqubo zakho ze-ecommerce, isitolo sakho esiku-inthanethi singaguqula iningi noma yonke imanuwali, imisebenzi ephindaphindwayo ibe yimisebenzi yokuzigcwalisa, ezenzakalelayo. Ingxenye engcono kakhulu? Nge-ecommerce automation, ungakhulula isikhathi seqembu lakho sokusebenzelana kwamakhasimende, ubuhlakani kanye nokucabanga kwezithombe ezinkulu okuzobonakala kubaluleke kakhulu uma kuziwa ekukhuliseni ibhizinisi lakho.
Isebenza Kanjani I-E-Commerce Automation?
Iningi le-e-commerce elizenzakalelayo lenzeka ngezinyathelo zokuhamba komsebenzi ezizenzakalelayo:
- Qalisa.
- Isimo.
- Isenzo.
Okwesiboneloample, zicabange unesitolo sezingubo zabesilisa futhi unohlelo oluzayo lokuthengisa. Ufuna ukunikeza izilinganiso zesaphulelo ngokusekelwe ekusetshenzisweni kwemali kwamakhasimende esitolo:
- Amakhasimende ePlatinum: Chitha ngaphezulu kuka-$5000 futhi uthole isaphulelo esingu-70%.
- Amakhasimende egolide: Chitha ngaphezulu kuka-$3000 futhi uthole isaphulelo esingu-50%.
- Amakhasimende esiliva: Chitha ngaphezulu kuka-$1000 futhi uthole isaphulelo esingu-30%.
Nansi indlela ukuqonda kokugeleza komsebenzi okuzenzakalelayo kusebenza nekhasimende leplatinamu
- Qalisa: Uma i-oda lifakwe yikhasimende.
- Umbandela: Uma imali esetshenziswa yikhasimende impilo yonke idlula u-$5,000.
- Isenzo: Bese uhlukanisa ikhasimende eqenjini lePlatinum.
Ngokugeleza komsebenzi okuzenzakalelayo, ungavalelisa ngokucindezela izinkinobho ezengeziwe mayelana naleyo nqubo. Esikhundleni salokho, uzoyibuka yenziwa ngokungenasici iyodwa.
Yini Okufanele Uyenze Ngokuzenzakalelayo?
Ukuhlonza ukuthi yini okumele uyenze ngokuzenzakalelayo yisinyathelo sokuqala sokuzenzakalela kwe-ecommerce. Lapho usungula uhlelo lwakho, cabangela lokhu okulandelayo:
Kuthatha abantu abathathu noma ngaphezulu ukwenza.
Uma abantu abathathu noma ngaphezulu okwamanje besebenza ngenqubo eyodwa, maningi amathuba okuthi le nqubo ingasebenzi ngendlela ebingenza ngayo. Ingozi yephutha lomuntu iyamangalisa, futhi ukuxhumana kuvame ukuxega.
Kubandakanya izinkundla eziningi
- Akuvamile ukuthi izinhlangano zihambise mathupha idatha nolwazi ezindaweni eziningi
- amapulatifomu, ikakhulukazi uma amapulatifomu engenawo amandla okuhlanganisa.
- Le nqubo isilungele ukuba nephutha nokuhumusha kabi, futhi ukulahlekelwa idatha ehilelekile kungase kukhubaze.
Kucushwe izenzo ezithile
Izinqubo ezenzekayo noma eziqedwa ngokusabela esenzweni sangaphambilini esithathiwe ziyizinketho ezisobala zokuzenzakalela. Njengoba kuboniswe ngenhla, ngokusebenzisa i-trigger, izinqubo zingaqedwa ngokushesha nangesikhathi, ngaphandle komzamo owenziwe ngesandla.
Izinzuzo Zokuzenzakalela ku-E-commerce
I-E-commerce automation ingakhuphula ikhwalithi yolwazi lwekhasimende kuyilapho ngesikhathi esifanayo ivumela amabhizinisi ukuthi abeke phambili imisebenzi ebaluleke kakhulu, edinga ukusungulwa kwamasu kanye namakhono omphakathi. Nazi izindlela ezimbalwa ibhizinisi lakho elingazuza ngazo ku-e-commerce automation:
Yonga isikhathi. E-commerce okuzenzakalelayo kubalulekile ukuze kwenziwe okuningi ngesikhathi esincane. Ivumela abanikazi bezitolo ze-e-commerce ukuthi babeke imisebenzi edla isikhathi ku-autopilot, njenge:
- Shicilela ngokuzenzakalela/ungashicileli webisayithi kanye nokuqukethwe kwenkundla yezokuxhumana.
- Fihla ngokuzenzakalela/ungafihli imikhiqizo namakhathalogi.
- Shintsha ngokuzenzakalelayo ukuthengiswa komkhiqizo.
- Hlukanisa ngokuzenzakalelayo futhi uhlanganyele namakhasimende.
- Yazisa ngokuzenzakalelayo amalungu eqembu.
Khulisa ukuthengisa nokusebenza ngempumelelo kokumaketha.
I-automation ingasiza ukuthengiswa kwe-e-commerce kanye namaqembu okuthengisa kakhulu ngezindlela eziningi ezahlukahlukene, okuhlanganisa:
- Ukunikeza ulwazi lwekhasimende lomuntu siqu ngokuhlukaniswa kwekhasimende ngesikhathi sangempela nokuzibandakanya.
- Ukuqinisekisa impendulo efika ngesikhathi ngama-imeyili azenzakalelayo/imilayezo elandelanayo elandela imisebenzi yamakhasimende.
- Ukunika amandla i-imeyili yokumaketha ezenzakalelayo futhi enamandla campihambisana nokumaketha okuhleliwe campikhanyisa ku-trigger yesikhathi.
Ingxenye engcono kakhulu? Kuyasebenza.
Ngokwezibalo zakamuva, ukwamukela i-automation ekuthengisweni nasekukhangiseni kungakhuphula inani lomthofu ngo-80% futhi kuthuthukise ukusebenza kahle nokumaketha kwe-ROI ngama-45%.
Yehlisa amaphutha
- Ukuphathwa kwedatha okungalungile namaphutha angaguquki kungalimaza ibhizinisi lakho kakhulu, kubangele amakhasimende ukuthi ashiye futhi alimaze umugqa wakho oyinhloko.
- Idatha enembile kanye nokuphathwa kolwazi kubalulekile empumelelweni yakho njengebhizinisi le-e-commerce.
- Ngedatha eningi ehlala ikhona kusayithi lakho, ukugeleza komsebenzi okuzenzakalelayo kungakonga isikhathi sakho futhi kuvimbele amaphutha abantu ukuthi angabangeli izinkinga ezinkulu.
- Ngedatha esekelwa izinombolo eziqinile nohlelo lwekhompuyutha, wena namakhasimende akho ningaqiniseka ukuthi nithola ulwazi olulungile.
Ithuthukisa ulwazi lwamakhasimende.
Amakhasimende akwazisa ukusebenza kahle nokusabela ku-a webindawo, ngo-90% esho ukuthi impendulo esheshayo ibalulekile uma benombuzo wesevisi yamakhasimende. Ngokuzenzakalela izinqubo zesevisi yamakhasimende nokugeleza komsebenzi, kusukela ezinhlelweni zengxoxo kuye ekuzisizeni wena. Izinketho ongasiza ngazo ukuqinisekisa ukwaneliseka okuphezulu nokugcinwa kwamakhasimende.
Exampngaphansi kwe-E-commerce Automation
Ukwenza ngokuzenzakalela izinqubo zakho ze-ecommerce kungasiza ekuqedeni imisebenzi eyisicefe nephindaphindayo futhi kube lula izinqubo ezingase zikubambezele phansi. Abanye exampOkuzenzakalelayo kwe-e-commerce kufaka:
Ukuhamba komsebenzi
Amathuluzi wokuzenzakalela kokuhamba komsebenzi akhelwe ngokukhethekile ukuphatha izibopho zokuphatha zebhizinisi lakho nokusebenza. Zingasiza ukwenza lula inqubo, imisebenzi yansuku zonke kuyilapho zikuvumela ukuthi uhlanganise amasistimu amaningi ngesikhathi esisodwa.
Ama-imeyili ezaziso
- Izaziso ze-imeyili eziphathelene nezinto ezifana nezinqola ezilahliwe, ukulandelela ama-oda, ukugcwaliseka, namaphromoshini wokwethembeka kwamakhasimende kungenza izimanga ngokugcina amakhasimende akho enolwazi lwakamuva mayelana nesimo sama-oda awo noma isimo sebhizinisi lakho.
- Ngokuzenzakalela le nqubo, ngohlelo lwemiyalezo olulula noma ukugeleza komsebenzi okuyinkimbinkimbi, ungazigcinela isikhathi nomzamo ngenkathi uhlanganisa futhi uqinisekisa amakhasimende ukuthi izidingo zawo, izinto azifunayo, kanye nezifiso yizona eziza kuqala.
Ukuhlunga ukukhwabanisa
- Ukukhwabanisa yinkinga ebalulekile ezinhlanganweni ze-e-commerce, ngokulahleka okulinganiselwa ku-$20 billion emhlabeni jikelele ngo-2021.
- Ngokutholwa nokuhlunga ukukhwabanisa okuzenzakalelayo, amaphutha amaningi omuntu agxile ekukhwabaniseni
- isusiwe kwi-equation. Ukugeleza komsebenzi wokukhwabanisa okuzenzakalelayo kungalandelela futhi kuqinisekise inani le-oda ngalinye ngamathuluzi afana nezitifiketi zomzimba nezekheli le-IP.
- Emabhizinisini abhekene nama-oda anobungozi obukhulu, ukuhlunga ukukhwabanisa kubaluleke kakhulu, kucatshangelwa imiphumela engase ibe khona yezomthetho.
Ukuhlanganiswa okuzenzakalelayo kokumaketha
Ezinkampanini ze-e-commerce, ukumaketha kubalulekile ekukhuleni nasekugcineni impumelelo yebhizinisi labo eliku-inthanethi. Izinqubo zokumaketha ezenziwa mathupha zithatha isikhathi esiningi, noma ngabe ukuphatha ukumaketha kwe-imeyili noma ukuqopha izinkundla zedijithali. Ngokuhlanganisa izinqubo ezizenzakalelayo ezinhlelweni zakho zokumaketha, ungonga isikhathi esiningi namandla, uvule iminyango yakho emathubeni nemibono emisha.
Obani Abahlomulayo Ngokuhlanganisa I-E-commerce?
Ukuhlanganiswa kwe-e-commerce okuzenzakalelayo kungadambisa impilo yabantu abaningi enhlanganweni yakho, okuhlanganisa nalokhu okulandelayo:
Umphathi wokusebenza
I-automation yebhizinisi ingasiza abaphathi bemisebenzi ngokuthuthukisa ukusebenza kahle kwansuku zonke kwezinqubo ezifana ne-inventory kanye nokuphathwa kwe-oda, ukuthumela nokugcwaliseka, kanye nokuthengisa. Lokhu kungenziwa ngokugeleza komsebenzi okuzenzakalelayo okusiza ukuhlela imisebenzi eyenziwa ngesandla kusukela kokuzenzakalelayo tagukuqoqwa kwemikhiqizo, izihlungi ze-inventory kanye nokuqoqwa. Uma isitokwe sakho sempahla siqala ukwehla, isistimu yezaziso ezenzakalelayo ingakuxwayisa ngenkathi i-oda izinto ezintsha kanye nokubuyekeza amakhasimende alindile.
Insizakalo yekhasimende
Ngokuhlanganisa izinhlelo zesevisi yamakhasimende nokugeleza komsebenzi okuzenzakalelayo, amabhizinisi nabathengisi bangakwazi ukusebenzisa idatha ethile yamakhasimende nezici asebenazo kakade ukusiza amakhasimende abo. Ngalolu lwazi, izinqubo zokuzenzakalela zingadalula izikhathi ezingcono kakhulu zokufinyelela kumakhasimende, hlobo luni lwemicimbi noma ukukhushulwa okuhambisana nezibalo zabantu ezithile futhi kwakhiwe imibhalo eklanyelwe ukulandelela.
Ukumaketha
- Ukuqonda umsebenzi wamakhasimende kanye nolwazi lomkhiqizo kubalulekile ekwakheni amasu okuthengisa ayimpumelelo.
- Ngezinhlelo ezenziwa ngesandla, le nqubo nakanjani izoba nzima kakhulu futhi iholele ekusebenzeni okuphansi.
- Ngakolunye uhlangothi, i-automation yokuthengisa ingasiza izinkampani zihlukanise amakhasimende ngokususelwa kunqubo ethile yokuhlanganisa imikhiqizo nezinketho zokuphromotha.
- Ngokuthuthukisa ukuqoqwa kwedatha yamakhasimende, uzoba nolwazi oluthe xaxa ezandleni zakho ukuze umakethe kangcono imikhiqizo yakho emisha futhi udale ukumaketha okuguqulwayo okuphezulu c.ampaigns.
Idizayini
Unjani wena webisayithi libonakala kumakhasimende libalulekile empumelelweni nasekuthembekeni komkhiqizo wakho we-e-commerce, kusukela ekuklanyeni nasekudwebeni kuya emandleni okuzulazula. Kulabo abasebenzisa i-automation, ukulungiswa kwedizayini nokuthuthukiswa kuzokwenziwa lula kakhulu. Esikhundleni sokuzilungisa mathupha izicaciso zedizayini noma ukusebenzisa imibiko engashintshi, isistimu ezenzakalelayo ingakwazi ukunakekela lokho, konke ngaphandle komsebenzi omningi.
Web ukuthuthukiswa
Lapho uthuthukisa futhi ugcina a webi-sitcustomisation ibalulekile empumelelweni yesikhathi eside. Ukuzenzakalela kungasiza ekwelapheni izinkinga eziningi zomlando ezidinga abasebenzi abaningi zonjiniyela, kusukela kushintsho lwetimu nezifanekiso kuya kuzibuyekezo zesitoko kuya ezinkethweni ezitholakalayo nezingenziwa ngendlela oyifisayo zokuthenga nezinkokhelo.
Izwi Lokugcina
- Izinhlangano ze-E-commerce kufanele zisebenzise i-automation ngangokunokwenzeka ngesizathu esisodwa esiqondile kodwa esibalulekile: lapho wenza ngokuzenzakalelayo kakhulu, izinqubo ezimbalwa ezenziwa ngezandla ezidingekayo, futhi kulapho ibhizinisi lakho lingachuma khona.
- Amabhizinisi aseqalile ukubamba iqhaza, ngokwenza ngcono noma ukungeza ama-automation okumaketha kuba yinto egxile kakhulu ezinkampanini eziningi ze-e-commerce.
- I-automation isindisa isikhathi nezinsiza zebhizinisi ngenkathi yenza izinqubo zokuhamba komsebenzi zisheshe futhi zisebenze kahle. Kuyasiza ukukhulisa ukusebenza kahle kokumaketha nokuthengisa.
- Okubaluleke kakhulu, isoftware ye-e-commerce automation ingakulethela inkululeko yokugxila ezintweni ezibaluleke kakhulu ebhizinisini lakho.
Imibuzo Evame Ukubuzwa
Ngiqala kanjani ukusebenzisa i-e-commerce automation?
Kunezindlela ezimbili zokwenza ngokuzenzakalelayo ibhizinisi lakho le-e-commerce. Okokuqala ukudala isistimu yakho yangaphakathi. Kodwa-ke, lena inqubo edla isikhathi edinga ukutshalwa kwezimali okukhulu, futhi kufanele uqinisekise ukuthi onjiniyela bakho bazi kahle ukuthi benzani. Okwesibili - futhi okulula kakhulu - inketho ukwakha isitolo esiku-inthanethi esinamathuluzi e-e-commerce azenzakalelayo ngaphandle kwebhokisi noma ngokuhlanganiswa okuzinikele. Esikhundleni sokubhekana nenkinga yokubuyisela okwethu, ungowakho ukukushiya endaweni ye-e-commerce efana ne-BigCommerce ukuze unakekele imininingwane ukuze ibhizinisi lakho libuyele ekwenzeni lokho elikwenza kangcono kakhulu.
Uyenza kanjani ngokuzenzakalelayo isevisi yamakhasimende e-e-commerce?
Kunezinketho ezimbalwa ezitholakalayo zokwenza ngokuzenzakalela izinqubo zesevisi yekhasimende lakho, okuhlanganisa: Ukwengeza ukusebenzelana ngokuzenzekelayo namakhasimende ukuphendula izicelo zokubuyiselwa imali, uku-oda kabusha, ukuthenga, izinkinga zenqola yokuthenga, okubhaliselwe, ukugcwaliseka kwe-oda, njll. Ukusetha i-imeyili yokuqalisa ngokuzenzakalela campivumela amakhasimende. Ukwakha inketho yokuzisiza ukuze uvumele amakhasimende ukuthi azitholele izimpendulo ngokwawo. Ukudala amathikithi okunikezwa ngokuzenzakalela ukuze abasebenzi besevisi baphendule ezinkingeni zamakhasimende. Ukwakha i-popup ye-chatbot ephendula ngokuzenzakalela ukuze usize amakhasimende ngemibuzo evame ukubuzwa. Bhala izikhumbuzi zokulandelela zabasebenzi ngemuva kokuphuma. Lezi ezimbalwa nje zezinketho ezingaba khona ezitholakalayo.
Ingabe i-BigCommerce ihlanganisa izici ze-e-commerce ezizenzakalelayo?
Ngokuhlanganisa i-Atom8 Automation kaGritGlobal, abasebenzisi be-BigCommerce bangakwazi ukuthuthukisa isitolo sabo ngokuhlela kabusha imisebenzi, izinqubo zokuqondisa kanye nokuphakela idatha kwezinye izinhlelo zokusebenza ezibheke amakhasimende kanye ne-CRM njenge-Mailchimp, i-Klavyo, i-Sendgrid, i-Hubspot, njll. I-Atom8 iphinde ivumele abasebenzisi ukuthi bahambise ulwazi nedatha phakathi kwezinhlelo zokusebenza ezingaphakathi kwesitolo se-BigCommerceants, ngokuvumela ukugeleza komsebenzi okwengeziwe kwe-merch.
Amadokhumenti / Izinsiza
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I-BIGCOMMERCE Ecommerce Automation [pdf] Incwadi Yomnikazi I-Ecommerce Automation, Ecommerce, Automation |