I-Amazon Brand Registry
Umhlahlandlela Wohlelo Lokusebenza
Isicelo Sokubhalisa
Siyakwamukela kumhlahlandlela wesicelo se-Amazon Brand Registry!
Le nsiza ingeyemikhiqizo enophawu lokuthengisa olulindile noma olubhalisiwe olulungele ukubhalisa ku-Brand Registry. Kulo mhlahlandlela sinikeza imiyalelo nezithombe ukukusiza ukuthi ugcwalise isicelo sakho Sokubhaliswa Komkhiqizo.
Sicela wazi ukuthi ngaphambi kokuqala le nqubo, uzodinga ukungena ngemvume ku-akhawunti yakho yesibhalisi somkhiqizo. Uma une-akhawunti ye-Vendor Central noma Seller Central, ngena ngemvume usebenzisa lezo mininingwane. Uma ungenayo i-akhawunti, vakashela i-Amazon Brand Registry, skrolela phansi kwekhasi, bese uchofoza u-“Bhalisa manje.”
Qaphela: Lo mhlahlandlela uhlanganisa inqubo yokubhalisa ejwayelekile. Isicelo sakho singase sibe ngaphansi kwezinqubo zokuqinisekisa ezithuthukisiwe ezidinga ulwazi olwengeziwe.
Bhalisa umkhiqizo wakho
Finyelela i-akhawunti yakho yesibhalisi somkhiqizo bese uchofoza okuthi 'Bhalisa umkhiqizo.'
1.1 Uma usungenile kweyakho I-akhawunti ye-Brand Registry thover phezu kwethebhu 'Phatha' bese uchofoza 'Bhalisa umkhiqizo'
1.2 Khetha 'Nginophawu lokuhweba olulindile noma olubhalisiwe' ukuze uqale inqubo yakho yokufaka isicelo
Uma ungenalo uphawu lokuthengisa olulindile noma olubhalisiwe, i-Amazon IP Accelerator ingasiza. IP Accelerator inikeza ukufinyelela kunethiwekhi yethu yezinkampani zabameli ezithenjwayo ezihlinzeka ngamasevisi ekhwalithi ephezulu ngamanani ancintisanayo kanye nokufinyelela okusheshayo ku-Brand Registry.
Gcwalisa ulwazi lomkhiqizo wakho
Kulesi sigaba, kubalulekile ukuthi lonke ulwazi olunikezayo lufane nse nemininingwane oyinikeze lapho ubhalisa uphawu lwakho lokuhweba. Ukuze uthole ulwazi olwengeziwe mayelana nemininingwane yophawu lokuhweba, sicela ubone Imihlahlandlela yokubhalisa yamahhovisi ezimpawu zokuhweba ezamukelwayo.
2 .1a Lithini igama lomkhiqizo wakho?
Sicela uqinisekise ukuthi ulandela osonhlamvukazi, izikhala, nezinhlamvu ezikhethekile ezisetshenziswa kuhlelo lwakho lokusebenza lophawu lokuthengisa ukuze uqinisekise ukufana ncamashi kwegama lomkhiqizo. Okwesiboneloampfuthi, uma ubhalisa igama lomkhiqizo wakho njenge-'Amazon Echo' ehhovisi lophawu lokuhweba kodwa uthayipha 'AmazonEcho' noma 'Amazon-Echo' phakathi nenqubo yokubhalisa umkhiqizo, isicelo sakho ngeke sivunyelwe.
2 .1b Layisha ilogo yomkhiqizo wakho
Ilogo kufanele imele umkhiqizo wakho futhi kufanele igcwalise sonke isithombe noma ibe kungemuva elimhlophe noma elisobala. Uma ungenayo ilogo, layisha isithombe sokucaca okuphezulu segama lomkhiqizo wakho. Ungalayishi izithombe zomkhiqizo wakho.
2.2 Khetha ihhovisi lezimpawu zokuhweba elihlobene nomkhiqizo wakho
Khetha ihhovisi lophawu lwentengiso kumenyu eyehlayo lapho ubhalise khona uphawu lwakho lokuhweba. Uma ukhetha ihhovisi lophawu lokuhweba elingalungile, isicelo sakho Sokubhaliswa Komkhiqizo ngeke sigunyazwe.
2.3 Faka inombolo yokubhalisa noma ye-serial
Inombolo oyifaka kunkambu "yokubhalisa noma inombolo ye-serial" kufanele ifane nse nenombolo enikezwe kusitifiketi sakho sophawu noma isicelo sakho sophawu lokuhweba. Ukuze uthole ulwazi olwengeziwe mayelana nemininingwane yophawu lokuhweba, sicela ubone Imihlahlandlela yokubhalisa yamahhovisi ezimpawu zokuhweba ezamukelwayo.
I-Brand Registry inamandla okuqinisekisa ngokuzenzakalelayo ukubhaliswa nezinombolo ze-serial zamahhovisi ezimpawu zokuhweba ezithile. Uma ihhovisi lakho lophawu lokuhweba linaleli khono, uzobona inkinobho ethi "Qinisekisa" okuzodingeka uyichofoze.
Nokho, emahhovisi afana ne-Intellectual Property Australia (IPA), Instituto Mexicano de la Propiedad Industrial (IMPI) noma i-United Arab Emirates (UAEME), inkinobho ethi “Qinisekisa” ngeke iboniswe futhi uzobona okulandelayo: Uma kwenzeka usebenzisa uphawu lokuhweba oluvela ku-World Intellectual Property Organization (WIPO), sicela uqiniseke ukuthi ufaka inombolo yokuhweba yendawo lapho ihhovisi likazwelonke libhaliswe khona. Ukuze uthole ulwazi olwengeziwe mayelana nemininingwane yophawu lokuhweba, sicela ubone Imihlahlandlela yokubhalisa yamahhovisi ezimpawu zokuhweba ezamukelwayo.
Uphawu lokuthengisa lomkhiqizo wakho kufanele lube sesimweni sophawu olusekelwe embhalweni (uphawu lwegama) noma uphawu olusekelwe esithombeni olunamagama, izinhlamvu, noma izinombolo (uphawu lokuklama).
2.4 Imibuzo eyengeziwe mayelana nobunikazi bophawu
Ngemuva kokwengeza imininingwane yophawu lwentengiso, uzobuzwa ukuthi “Ingabe ungumnikazi we-
Uphawu lwentengiso lomkhiqizo owuthumelela isicelo?”
Khetha okukodwa kokuthathu ongakhetha kukho:
a) Yebo, ngingumnikazi wophawu lokuhweba: Khetha le nketho uma ungumnikazi wophawu futhi ungadingi imvume yangaphandle ukuze lusetshenziswe.
b) Angilona uphawu lokuhweba, kodwa nginencwadi egunyazayo: Khetha le nketho uma ungeyena umnikazi wophawu kodwa unencwadi evela kumnikazi, eshoyo ukuthi uvunyelwe ukusebenzisa noma ukubhalisa umkhiqizo ku-Brand Registry.
c) Angilona uphawu lokuhweba, kodwa nginesivumelwano somnikazi welayisensi: Khetha le nketho uma ungeyena umnikazi wophawu kodwa unenkontileka esemthethweni nomnikazi ukuze usebenzise futhi ubhalise uphawu lokuhweba kusibhalisi somkhiqizo. Leli idokhumenti elisemthethweni elingase lihlanganise idethi yokuqala nokuphela kwesivumelwano nezinye izici zenkontileka okuvunyelwene ngazo phakathi komnikazi wophawu nawe noma inkampani yakho. Khetha inketho evumelana kangcono nesimo sakho. Kuye ngokuthi uphendula kanjani, uzocelwa ukuthi uhambise ikhophi yobufakazi bobunikazi bophawu lokuhweba: kungaba ikhophi yencwadi yokugunyazwa evela kumnikazi wophawu lomkhiqizo noma ubufakazi bokuhlelwa kwelayisensi/inkontileka nomnikazi wophawu.
Uma ungeyena umnikazi womkhiqizo, sincoma ngokuqinile ukuthi umnikazi womkhiqizo abhalise umkhiqizo bese ekwengeza njengomsebenzisi ogunyaziwe.
Gcwalisa imininingwane ye-akhawunti yakho yokuthengisa
Kulesi sigaba uzocelwa ukuthi unikeze imininingwane ukuze usisize siqonde ubudlelwano bakho nomkhiqizo ukuze sikwazi ukuxhuma i-akhawunti yakho yokuthengisa. Yize ezinye izinkambu ezisohlwini lapha ziyinketho, ulwazi olwengeziwe lusivumela ukuthi sisebenzise ukuvikela okuzenzakalelayo okwengeziwe komkhiqizo nemikhiqizo yakho.
3.1 Izigaba ezichaza umkhiqizo wakho
Sicela ukhethe okungenani isigaba esisodwa ukuze uqhubekele phambili enqubweni yesicelo. Khetha kuphela izigaba zomkhiqizo ezisebenza emikhiqizweni oyithengisayo ukuze umkhiqizo wakho uhlonzwe ngendlela efanele.
3.2 ASINs of your brand
This is an optional field. If you already sell products under your brand name, you can add the ASINs here. If you already have ASINs under a different brand, do not add them here otherwise the application will be denied.
Ngenkathi inkambu yesitolo izenzakalela ukuthi Amazon.com, ungachofoza kumenyu eyehlayo ukuze ubone izitolo eziningi.
3.3 Ibhrendi webindawo
Lena inkambu ozikhethela yona. Uma une ekhona webindawo yomkhiqizo wakho, ungagcwalisa URL lapha. I webisayithi kufanele lifake igama lebhrendi eliqondile olibhalisa kuBhaliso Lomkhiqizo. Amasayithi angahlobene nomkhiqizo, amasayithi asakhiwayo noma amasayithi anikezwe yi webabahlinzeki besayithi njenge-myshopify, tumblr, njll., abamukelekile. I webindawo oyifakile kufanele ibe bukhoma futhi ube ngumnikazi wesayithi.
3.4 Ezinye izingosi ze-e-commerce
Lena inkambu ozikhethela yona. Uma uthengisa imikhiqizo yakho kwamanye amasayithi e-e-commerce, ungangeza izixhumanisi kulawo masayithi e-e-commerce noma ngaphambili kwesitolo sakho se-Amazon. Amasayithi angalungile noma imikhiqizo engahlobene nomkhiqizo ayamukelekile.
3.5 Ulwazi lomkhiqizo – izithombe zomkhiqizo
Ukuhambisa okungenani isithombe esisodwa somkhiqizo wakho noma ukupakishwa komkhiqizo kuyimfuneko yokubhaliswa kwe-Brand Registry.
Kunezidingo ezintathu eziyinhloko zalezi zithombe:
- Isithombe kufanele sibe isithombe sangempela somkhiqizo ohlela ukuwuthengisa ngaphansi komkhiqizo wakho. Qaphela ukuthi i-Amazon ayisithathi isithombe esiyimbumbulu noma esishintshwe ngokwedijithali somkhiqizo noma umkhiqizo wokupakishwa (isb. igama lomkhiqizo noma uphawu oluhlelwe ngedijithali emkhiqizweni noma emaphaketheni kusetshenziswa isofthiwe yokukhohlisa izithombe) njengobufakazi obuvumelekile bobunikazi bendawo yobuhlakani. Ngakho-ke, noma yisiphi isithombe somkhiqizo esinikezwe ngesikhathi sokubhaliswa kwe-Brand Registry kufanele sibe isithombe esishintshiwe, sangempela somkhiqizo noma ukupakishwa kwawo. Uma isicelo sithunyelwa ngesithombe esiyimbumbulu noma esishintshwe ngokwedijithali, umkhiqizo ungase uhlolwe okwengeziwe ngesikhathi sokubhaliswa, futhi kwezinye izimo ususwe ohlelweni.
- Isithombe kufanele sibonise ngokucacile igama lomkhiqizo wakho. Ngaphambi kokulayisha isithombe sakho, qiniseka ukuthi asifiphele. Igama lebhrendi emkhiqizweni kufanele lifundeke kalula futhi lifane negama lophawu lwentengiso esicelweni sakho.
- Isithombe kufanele sibonise ukuthi igama lomkhiqizo wakho linamathiselwe unomphela emkhiqizweni kanye/noma emaphaketheni womkhiqizo. Amagama ebhrendi ananyathiselwe unomphela ajwayele ukungezwa ngesikhathi sokukhiqiza futhi angaphrintwa, athungwe, aqoshwe nge-laser noma aqoshwe ezintweni. Izitika, amalebula, alengiswa tags noma stampama-s awathathwa njengananyathiselwe unomphela ngoba angangezwa kalula noma asuswe ngemva kokukhiqizwa. Imikhiqizo ethile efana nefenisha, ubucwebe, amathoyizi athambile, amawigi nezinto ezenziwe ngezandla kungenzeka ingabi namagama ebhrendi ananyathiselwe unomphela. Kulezi zimo, ukupakishwa komkhiqizo kufanele kube negama lomkhiqizo elinamathiselwe unomphela. Eminye imikhiqizo, njengamakesi efoni noma izingubo zokugqoka, ingafakwa uphawu njengengxenye yemikhiqizo ngokwayo.
Izithombe zomkhiqizo
Izidingo ezengeziwe zesithombe somkhiqizo
Sicela ukuthi uthumele okungenani isithombe esisodwa somkhiqizo wakho noma umkhiqizo wakho njengengxenye yohlelo lokusebenza. Izithombe ezithunyelwe zizosetshenziselwa kuphela inhloso yokuphindaviewfaka isicelo sakho, futhi amakhasimende ngeke akwazi ukufinyelela kuzo.
Ungasebenzisa ikhamera yefoni yakho ukuthatha izithombe ezicacile zomkhiqizo wakho noma ukupakishwa kwawo. Sicela uqaphele ukuthi i-Amazon ayisithathi isithombe esiyimbumbulu noma esishintshwe ngokwedijithali somkhiqizo noma ukupakishwa komkhiqizo njengobufakazi obuvumelekile bobunikazi bendawo yobuhlakani. Abanye exampOkuncane kwesithombe esiyinhlekisa noma esiguqulelwe ngokwedijithali uma ngabe isithombe si-Photoshopped noma igama lomkhiqizo/ilogo yenziwe nge-Photoshopped. Ngakho-ke, noma yisiphi isithombe somkhiqizo esinikezwe ngesikhathi sokubhaliswa kwe-Brand Registry kufanele sibe isithombe esingashintshiwe, sangempela somkhiqizo noma ukupakishwa kwawo. Uma isicelo sithunyelwe sinesithombe esiyinhlekisa noma esishintshwe ngokwedijithali, sizonqatshwa. Ngemva kokubhalisa ku-Brand Registry, uma isithombe sitholakala ukuthi sishintshiwe, umkhiqizo ungase uhlolwe okwengeziwe futhi, kwezinye izimo, ususwe ohlelweni.
Ngaphambi kokulayisha isithombe sakho, qiniseka ukuthi asifiphele futhi sibonisa ngokucacile igama lomkhiqizo wakho. Igama lebhrendi emkhiqizweni kufanele lifundeke kalula futhi lifane negama lophawu lwentengiso esicelweni sakho.
Futhi, qinisekisa ukuthi igama lomkhiqizo linamathiselwe unomphela emkhiqizweni. Amagama ebhrendi ananyathiselwe unomphela ajwayele ukungezwa ngesikhathi sokukhiqiza futhi angaphrintwa, athungwe, aqoshwe nge-laser noma aqoshwe ezintweni. Izitika, amalebula, alengiswa tags noma stamps awathathwa njengananyathiselwe unomphela ngoba angengezwa kalula noma asuswe ngemva kokukhiqizwa.
Imikhiqizo ethile, njengefenisha, ubucwebe, amathoyizi athambile, amawigi nezinto ezenziwe ngezandla, ingase ingabi nawo amagama ebhrendi ananyathiselwe unomphela. Kulezi zimo, ukupakishwa komkhiqizo kufanele kube negama lomkhiqizo elinamathiselwe unomphela. Eminye imikhiqizo, njengamakesi efoni noma izingubo zokugqoka, ingafakwa uphawu njengengxenye yemikhiqizo ngokwayo.
Ungalayishi izithombe zelogo yomkhiqizo wakho, isitifiketi sophawu lokuhweba nanoma yini enye engabonisi umkhiqizo wakho noma ukupakishwa kwawo kulesi sigaba, njengoba ukwenza kanjalo kungase kuphumele ekunqatshweni kwesicelo sakho.
3.6 Ubudlelwano bebhizinisi ne-Amazon
Khetha okukodwa kokuthathu ongakhetha kukho:
a) Abathengisi: Maka leli bhokisi uma une-akhawunti ye-Seller Central futhi uthengisela amakhasimende imikhiqizo ngqo.
Lokhu kubandakanya ukugcwalisa ama-oda uwedwa noma usebenzisa uhlelo lwe-Fulfillment by Amazon (FBA).
b) Abathengisi: Maka leli bhokisi uma une-akhawunti ye-Vendor Central futhi uthengisa imikhiqizo yakho e-Amazon njengenkampani yangaphandle. Uma ukhetha le nketho, uzocelwa ikhodi yomthengisi enezinhlamvu ezi-5 ehlotshaniswa ne-akhawunti yakho.
c) Nakanye: Thikha leli bhokisi uma ufuna ukubhalisa umkhiqizo wakho ngaphandle kokuxhuma i-akhawunti yakho yomthengisi noma ye-Vendor Central.
** Sicela uqaphele: uma ungenayo i-Akhawunti Yokuthengisa, izinzuzo ezithile ezifana nokuqukethwe kwe-A+, i-Amazon Brand Analytics, nokudalwa kwesitolo ngeke kutholakale. Uma ufuna ukudala i-Akhawunti Yokuthengisa ukuthatha i-advantage yalezi zinzuzo, sicela uvakashele: Iba Umthengisi we-Amazon.
Nikeza ulwazi lokukhiqiza nokusabalalisa
4 .1 Ulwazi olujwayelekile
Nikeza lolu lwazi ukuze sikwazi ukunika amandla ukuvikela okusebenzayo uma umkhiqizo wakho ufanelekile. Kudingeka ukhethe eyodwa kwezimbili ongakhetha kuzo.
a) Uma ukhetha inketho yokuqala, uzoba nethuba lokulayisha ikhophi yedokhumenti ekufanelekelayo ukuba ngumkhiqizi. Ukunikeza lawa madokhumenti kuyinketho.
b) Uma ukhetha inketho yesibili, uzocelwa ukuthi ulayishe ubufakazi bokuhlelwa phakathi komkhiqizo wakho nomkhiqizi wenkampani yangaphandle. Ukuhlinzeka ngale mibhalo kuyadingeka.
Kunoma iyiphi inketho ekhethiwe, uzocelwa ukuthi 'Ulayishe ikhophi yanoma yimaphi ama-invoyisi akamuva okukhiqiza/ukukhiqiza/ukunikezela (oku-1 noma ngaphezulu kushicilelwe ezinyangeni ezi-6 ezidlule okuhlanganisa igama elilodwa noma amaningi omkhiqizo womkhiqizo.
Sicela uqinisekise ukuthi ufihla noma iyiphi idatha ebucayi (Example: imininingwane yentengo)'.
4.2 Ulwazi lokusabalalisa
Kulesi sigaba sibuza imibuzo mayelana nolwazi lokusabalalisa ukuze sikwazi ukunika amandla ukuvikela okusebenzayo uma umkhiqizo wakho ufanelekile.
4.3 Ulwazi lomnikazi welayisensi
Kulesi sigaba sibuza imibuzo mayelana nolwazi lwelayisense ukuze sikwazi ukusebenzisa ukuvikela okufanele komkhiqizo wakho.
Uma usuyiphendulile le mibuzo yokugcina, ungachofoza inkinobho ethi 'Thumela' ukuze uhambise isicelo sakho Sokubhaliswa Komkhiqizo.
Kwenzekani ngokulandelayo?
5.1 Ngemva kokufaka isicelo sakho
Ngemva kokufaka isicelo sakho, uzobona isithombe esingakwesokudla siqinisekisa ukuthi isicelo sidalwe ngempumelelo futhi singaphansi kabusha.view. Kuleli qophelo, ithimba Lokusekela Ukubhaliswa Kwebhrendi lizoqala inqubo yokuhlola futhi lixhumane nawe ngecala lokubhalisa eladalwa.
Ngemuva kokuthi isicelo sakho senziwe kabushaviewed, ungathola umlayezo olandelayo:
' Sinikeze ikhodi yokuqinisekisa koxhumana nabo basesidlangalaleni abasohlwini lwe-ejensi webindawo lapho uphawu lokuthengisa lomkhiqizo wakho lubhaliswe khona. Ukuze uthole ikhodi yokuqinisekisa, xhumana nombhali wezimpawu zokuhweba.'
Sicela uqaphele ukuthi 'ukuxhumana nomphakathi' kanye 'nomxhumanisi wezimpawu zokuhweba' yimigomo eqondiswe komele irekhodi lophawu lwakho okungenzeka kube ummeli wakho, umnikazi wenkampani, nanoma ubani omunye oqokwe ihhovisi lezimpawu zokuhweba.
Ngemva kokuthola lo mlayezo, kufanele uthinte umlobeli wophawu lokuhweba ukuze ucele ikhodi yokuqinisekisa enikezwe i-Amazon. Qaphela ukuthi unezinsuku ezingu-10 zokuhambisa le khodi kulogi yesicelo sakho Sokubhaliswa Komkhiqizo, ngokungena ngemvume ku-akhawunti yakho yesibhalisi somkhiqizo, uhambisa phezulu phezu kwethebhu ethi 'Phatha', bese uchofoza 'Izicelo Zomkhiqizo.' Uma unganikezi ikhodi zingakapheli izinsuku eziyi-10, icala lakho lizovalwa ngokuzenzakalelayo, ikhodi yokuqinisekisa ngeke isasebenza, futhi kuzodingeka ukuthi uthumele isicelo esisha.
5.2 Ukuthola ilogu yesicelo sakho se-Brand Registry
Kudeshibhodi Yezicelo Zomkhiqizo uzobona isigaba esifana nesithombe esingezansi:
Ngaphansi kokuthi 'I-Case ID' uzobona inombolo yecala eligcwele lapho isicelo silandelelwa khona.
Chofoza kuyo ukuze uvule ikesi.
5.3 Kwenzekani ngemva kokuba nginikeze ikhodi yokuqinisekisa?
Ngemva kokunikeza ikhodi yokuqinisekisa elungile, isicelo sakho sizodlulela emzuliswaneni wokugcina wokuhlola. Kuleli qophelo asikho esinye isenzo esidingekayo kuwe.
Ukuze uthole izimpendulo zemibuzo evame ukubuzwa, ngena ku-akhawunti yakho Yesibhalisi somkhiqizo, bese uvakashela eyethu FAQ yohlelo lokusebenza.
5.4 Izinzuzo Zokubhaliswa Komkhiqizo
Uma usubhalise ku-Brand Registry umkhiqizo wakho usufanelekela izinhlelo ezikhethekile ezikusiza ukuthi wakhe futhi uvikele umkhiqizo wakho. Uzokwazi futhi ukufinyelela ku- Bika Ukwephulwa ithuluzi elikuvumela ukuthi useshe ikhathalogi yethu kalula ukuze ubheke uphawu lokuhweba olungase lube khona, ilungelo lobunikazi, ilungelo lobunikazi, kanye nokwephulwa kwamalungelo okuklama. Uma uthola ukwephulwa komthetho, vele usebenzise amathuluzi ethu athuthukile ukuze ukubike. Ukuze uthole ulwazi olwengeziwe mayelana nezinzuzo zomkhiqizo, sicela uvakashele le sayithi.
Funda kabanzi mayelana Nezinsizakalo Zomkhiqizo Sijabule ukusebenzisana nawe ukuze sikusize uchume e-Amazon futhi sidale umuzwa ongaguquguquki nothembekile kumakhasimende ngaso sonke isikhathi uma ethenga e-Amazon!
Amadokhumenti / Izinsiza
 |
Amazon Registry Isicelo [pdf] Umhlahlandlela Womsebenzisi Isicelo Sokubhalisa, Isibhalisi, Isicelo |